• Digital Gaming gift cards remain the most active and in-demand category in the GCC region. • The Middle East and Africa Gift Card and Incentive Card Market is valued at USD 23.83 billion in 2025 and is projected to reach USD 62.32 billion by 2030.

November 06, 2025: LikeCard, the MENA region’s leading digital platform for top-ups and gift cards, reported a 20 per cent year-on-year growth compared to 2024, surpassing five million users and processing over 150 million orders across the GCC region. As the company completes its ten-year milestone in the Gift Card and Incentive Card Market, it honoured its top 1,000 users through a structured points distribution system, as part of its flagship ‘100 Million Reward Points Giveaway’ campaign, highlighting the region’s fast-growing appetite for digital gift cards.

According to LikeCard’s growth results, gaming remains its most active and in-demand category, driving a large share of its 150 million completed orders. This trend mirrors the entertainment-first mindset of GCC consumers and highlights the gaming sector’s growing role as the engine behind the region’s eCommerce boom. In the GCC region, Saudi Arabia leads with 21 per cent of LikeCard’s market share, followed by Kuwait and the UAE, reflecting the platform’s robust regional footprint.

The ‘100 Million Reward Points Giveaway’ campaign highlights how user behaviour and platform growth influence each other, driving the broader adoption of gift cards as a key digital lifestyle tool in the Middle East and Africa region.

Ammar Alsoos, Co-Founder and CEO, LikeCard, stated: “Consumers have always been at the heart of our growth story. We are proud to share these latest milestones, which reflect not only LikeCard’s success but also the rapid expansion of the region’s Gift Card and Incentive Card Market, which is valued at USD 23.83 billion in 2025 and projected to reach USD 62.32 billion by 2030. As we mark our tenth year of digital innovation, we remain committed to rewarding users who have supported us from the start and continue to shape our journey.”

As part of the campaign, the top five users were awarded 10 million points each, the next 100 users won 100,000 points each, with the remaining 895 users receiving 45,000 points each, all redeemable online, across hundreds of brands.

Mr Alsoos further stated: “LikeCard, as the first prepaid card and eCommerce platform in the MENA region, was launched in response to the rise in eCommerce adoption, corporate incentive programs, and a digitally engaged consumer base. We remain steadfast in our efforts to provide users with a simple, accessible platform that will also enable businesses to attract more customers, stand out from competitors and increase their profits.”

Over the past decade, the platform has served over five million users across telecommunications, gaming, electronic services, and retail sectors. Its extensive portfolio of digital products continues to attract a growing audience seeking flexibility, security, and instant access to their favourite brands. The platform now offers instant access to more than 3,000 SKUs from the world’s leading brands, including Apple, PlayStation, Shahid, Netflix, and STC. Moreover, it continues to streamline access to digital products through its user-friendly solutions, as well as cost-effective and high-quality value-added service offerings.

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